Maintaining delegate numbers and increasing sales revenues are key challenges for conference organisers. At the same time, conference organisers are facing budget pressures and having to achieve better results with less resources. Delegates, sponsors and exhibitors are also looking for greater value and leaving bookings until later and therefore quick and efficient tools are needed by conference teams to address these challenges.

The Interactive Venue Plan can be used to provide delegates with an engaging way of viewing conference and venue information helping to build positive perception of the conference and aiding conversion of sales.