Effective marketing and conversion of prospect to actual delegates is critical to the success of your conference. Online marketing, digital tools and techniques are playing an increasingly important role in events.

The Coconnex Visitor Engagement module provides conference organisers with a range of tools to increase the efficiency and effectiveness of your digital marketing campaigns. This helps to increase delegate registrations and conversion rates from prospective delegates to actual conference delegates. As all interaction is tracked, it also provides valuable real-time management information helping marketing teams to measure the effectiveness of campaigns.

For delegates, our tools provide a simple and engaging way of registering and planning for the conference, helping them to maximise the benefits of their visit.

• Conference website or micro-site to promote the conference online

• Helps prospective delegates to see the value they will gain from attending

• Online registration form and payment options

• Easy-to-use email marketing suite including email templates, distribution lists etc.

• Tracking and analytics reports show latest status

• Simple, automated features help to improve the process and save your effort