Informa Markets has signed a deal with Coconnex to roll out its Client Zone platform across five of its boat shows, giving exhibitors a seamless exhibitor onboarding experience through a single online portal.
The Client Zone replaces manual, PDF and email-heavy processes, letting exhibitors track their onboarding status in real time while cutting admin work for organisers.
The rollout is part of Informa Markets' broader push to digitise the exhibitor experience.