About the Client
Media Fusion is a leading organiser of tradeshows, awards, and conferences across the Middle East and India. In June 2025, they debuted two co-located events; IPTS and CyberSec India Expo at the Bombay Exhibition Centre, Mumbai.
The Challenge
Planning two inaugural shows meant everything had to run smoothly. Media Fusion’s operations team was stuck juggling exhibitor forms, PDFs, and contractor coordination through emails and spreadsheets. Manual data entry, chasing deadlines, and constant follow-ups left room for errors and little time to focus on the event itself a risky situation for a first edition show where exhibitor experience and retention were key.
The Solution
Coconnex partnered with Media Fusion with a hands-on, consultative approach. Our Client Zone platform brought all stakeholders exhibitors, contractors, and sponsors onto one system. Exhibitors received personalised timelines and automated reminders. The operations team gained real-time visibility and control, eliminating manual tracking.
We also powered an online exhibitor directory, boosting visibility for participating companies and making it easier for attendees to discover them ahead of the show.
The Impact
- 98%+ exhibitor onboarding success
- 80% fewer emails and manual follow-ups
- Fewer missed deadlines or data errors
Media Fusion’s team saved time, reduced stress, and delivered a seamless experience with strong post-show feedback to back it up. The success has laid the foundation for a continued partnership as they plan more events in India.
To know more about these events, please visit Media Fusion
