Company / Event Profile
United Business Media (UBM) is a global live media and B2B communications & marketing service and data provider. International Confex is one of UBM’s flagship events. The event aims to bring together events industry professionals seeking to discover fresh ideas and update themselves with the latest technologies in the events industry. Being run for the last 27 years, the event is widely recognized as the most influential for the exhibition and events industry. To accelerate their sales process and to engage visitors, the UBM used Coconnex’s Interactive Floor Plan for International Confex, 2012.
Coconnex in Action
Coconnex’s Interactive Floor Plan (IFP) which comes with the Sales View and the Visitor View helps the Confex sales team to accelerate their sale process. The IFP sales view creates and sends stand proposals that are automatically generated in real time, and also provides the sales team with alerts to ensure that all exhibitors are signed up swiftly. The Visitor View allows the visitors to search the exhibition and find the companies they are looking for. It also highlights feature areas and seminars. The visitor can create their own plan tagging the companies as ‘Must see’ or ‘Like to see’ and seminars that they would like to attend. The Interactive Floor Plan ensures that the Confex team maximises its internal resources and enhance the online event experience for visitors.
