Company / Event Profile
Cofina Group is a Portuguese media conglomerate. It is the owner of Correio da Manhã and Record newspapers as well as several magazine publications. The group has recently entered the events sector and required a reliable technology partner for the launch of their high profile "Executive Breakfast" conference series running throughout the year. They needed a company that understood both their long term vision and also rapidly address their short term challenges of making their initial events successful.
Coconnex in Action
Coconnex, through its Visitor Engagement module, rapidly designed and developed a modern interactive event website. Coconnex's powerful Content Management System and ever reliable technical support ensures that each new edition of the Executive Breakfast series is well supported throughout the year. On an average, over 1500 senior executives visit this website to know more about each edition within the period of a few days and are left with a positive brand residue, pre, during and post the event period. Features also include an intuitive marketing mailing system to send out invitations, a post event analysis report that's sent out to all participants and other marketing lists, and "Ask a Question" link that enables rapid interaction from participants helping Cofina to tailor each event to demand.
