Case Study

Singapore Yacht Show

Singapore Yacht Show is Asia’s leading yacht and luxury show bringing together 15,000+ high profile participants from across the globe with world-class yachts to one location in Asia.

Unlike traditional online floor plan designs, the shows format needed an online system which could not only support their land space sales but also their water space sale. They also wanted to service their customer’s exhibition needs keeping in mind the different space formats

Coconnex floor planning tool successfully integrated with Singapore Yacht shows complex floor plan and provided an end to end integrated solution for selling exhibition services through the Coconnex exhibitor manual and sales floor plan which were tailored to support both land-based and water-based requirements. Keeping in mind the elite customer base, we provided a rich user experience by making the customer journey effortless and the branding seamless with the Singapore Yacht show’s digital branding. We provided a data feed of exhibitor profiles for publishing on the show website and seamlessly integrated with a print publishing tool, making maintenance of online directory and offline print formats a painless job.