Case Study

The ECOC Exhibition: Nexus Media Events

Nexus Media Events is a global b2b events and publications specialist. Nexus organises the largest optical communications exhibition in Europe. The ECOC (European Conference & Exhibition on Optical Communications) exhibition attracts over 6,000 decision makers from across the globe and has over 300 international exhibitors exhibiting every year.

The annual event is hosted in different European cities and attracts thousands of attendees and visitors from the fibre optic communications industry. The latest edition of the event will take place in Dublin, this September.

Coconnex in Action

Coconnex has been a trusted partner for Nexus Media Events for their ECOC exhibition since 2009. We have provided a customised solution to fit Nexus Media Events business process allowing them greater flexibility. Coconnex integrated modules are being used by Nexus for the ECOC exhibition.

The ECOC exhibition team required a live floorplan on their event website available for their visitors to get full preview of the exhibition space and exhibiting companies and for the exhibitors to book their stands online from any location in real time. This meant that unlike a fixed number of sales users using the online floor plan, there would be many potential exhibitors accessing the live floorplan for booking stands online. We provided ECOC exhibition a Self-Service Interactive floor plan, which integrated seamlessly with their event website. This enabled exhibitors to search the online floor plan for suitable stands, immediately reserve them or join the reservation queue and book them once they reached a decision.

Coconnex additionally provided a direct data feed to the online exhibitor directory where exhibitor profiles could be published on the show website dynamically and effortlessly. The online exhibitor directory allows visitors to search exhibitors for the products and services of interest helping in increased brand visibility and promotion for the exhibitors.